Sevenbirds' mission in a nutshell

About Sevenbirds: A woman on a mission

I want life to be worth living for everyone.
I want the earth to be a good place to live in the universe over the next millennia.
I want us human beings to experience satisfaction, happiness and fulfilment – with who we are, what we have, and what we do.
I want everyone to be able to develop oneself, and yet to create a togetherness that makes dissatisfaction, shortages, war, etc. superfluous.
I want us to acknowledge the value of each and every one of us, and to appreciate, integrate, and utilise our unique talents – as an inexhaustible force for good in the world.

As a logical consequence of my personal and professional search to change the world for good, I have founded Sevenbirds in April 2014. This business’s mission is to empower and enable people to unfold their unique potential so that they can act as inexhaustible forces for good in the world.

With Sevenbirds I create a space for you to:

Discover yourself and your uniqueness

Develop acceptance and deep appreciation
for the human being you are

Identify your vision and why for your work and life

Decide on the necessary steps to achieve what you aim for

Take responsibility and follow steadily your path

Play big and lead the change of the world around you

Dagmar Hopf profile picture

My specialties

Sevenbirds specialties

About me and my way to Sevenbirds

After finishing university, I worked as a consultant at PA Consulting Group, an international management consultancy. Due to my previous engagement in an interdisciplinary students’ initiative which designed and conducted assessment centres for fellow students, I focused on management diagnostics in the beginning, i.e. designing and conducting assessment and development centres as well as management audits. Later, I optimised HR processes and HR strategies. Over time, I moved into the area of change management. Mainly, I designed and facilitated large-scale and small-scale team events and workshops to deal with change challenges, initiate dialogue between the people concerned, and build momentum and energy for the change. I was based in Frankfurt am Main, Germany, but my clients had been international and national companies from various industries.

In 2007, it was time for a change, and I founded Change & Co., my first own business, to support managers and teams in making change happen. Besides that, I continued to conduct assessment centres – specially to staff vacant leadership positions, plus I started to work as business coach with managers and specialists.

Over the years, I somehow lost my drive and energy, lost the satisfaction when working in corporations, and even felt a bit bored of doing always the same things in the same way. I dared to investigate the reasons for my frustration, did a lot of self-reflection to search for my passions, talents, strengths, and needs, as well as read dozens of books and blogs to get inspiration and ideas.

Finally, I realised it was time for a comprehensive change. In the meantime, I had moved from Germany to The Netherlands – a step which provided me with new possibilities and connections.

In 2014, I dared to say goodbye to Change & Co. and supporting change management in organisations and to start from scratch with Sevenbirds, my coaching company empowering people to follow their own path.

We are the change that we seek

Sevenbirds – nice name but what does it mean?

That’s probably also one of your questions and therefore I use the opportunity to explain.

Most birds can do one thing which quite a few humans are dreaming of: they can fly. That is apparently effortlessly moving through the air, gaining height, seeing a lot more and farther than from the ground, experiencing the elements, etc. From a human perspective, flying relates to easiness and elegance but also to freedom and the opportunity to explore new spaces.

Thus, the birds’ ability to fly is attractive for most of us. Therefore, I have chosen to have something of this easiness and attractiveness in the company’s name. Because I want to provide my clients and customers with the possibility to gain new insights, perspectives and abilities for themselves.

And why now seven birds and not one or hundred? Well, the number seven refers to the seven steps of the Latifa. This is an ancient meditation practice allowing you to connect with seven subtle qualities which support transformation and sustainable change.

The seven steps are: acceptance, yearning, hope, faith, surrender, love, and freewill.

My educational background

  • University degree in psychology (specialised in work & organisational psychology as well as communication psychology)
  • Systemic counselor & coach (certified by DGSF, the German Association for Systemic Therapy, Counselling and Family Therapy)
  • Myer-Briggs Type Indicator® user (licensed by The Myers-Briggs Company)
  • Pulsar Academie – Meesterschap in Transformatie (at Coöperatie Pulsar Persoonlijke Ontwikkeling in The Netherlands)

Available languages




Cooperation & networks

For me, being connected with other professionals is crucial. It allows me to:

  • Reflect work situations to evaluate my own work and get feedback respectively advice for improvement
  • Receive news & information related to latest developments in the subject
  • Get inspired
  • Find back-ups and colleagues to collaborate with

Currently, I collaborate with the fantastic team of Azkua and I converse regularly for peer-intervision with the group Talent in Werk and my gorgeous Power Sisters all over the world.