About me and Sevenbirds

Sevenbirds – nice name but what does it mean?

That’s probably also one of your questions and therefore I use the opportunity to explain.

Most birds can one thing which quite a few humans are dreaming of: they can fly. That is apparently effortlessly moving through the air, gaining height, seeing a lot more and farther than from the ground, experiencing the elements, etc. From a human perspective, flying is connected with easiness and elegance but also with freedom and the opportunity to explore new spaces.

So the birds’ ability to fly is attractive for most of us. Therefore I have chosen to have something of this easiness and attractiveness in the company’s name, and to provide my clients and customers with the possibility to gain new insights, perspectives and abilities for themselves.


And why just seven birds – not one or hundred?

Well, the number seven refers to the seven steps of the Latifa, an ancient meditation practice to enter your inner self and to come in contact with seven subtle qualities which support transformation and sustainable change.

The seven steps are: acceptance, yearning, hope, faith, surrender, love, and freewill.

Dagmar Hopf

Business Coach and Owner of Sevenbirds

Dagmar @ sevenbirds
My educational background
  • University degree in psychology
    (specialized in work & organizational psychology as well as communication psychology)
  • Systemic counselor & coach
    (registered and certified by DGSF, the German Association for Systemic Therapy, Counseling and Family Therapy)
  • Myer-Briggs Type Indicator® user
    (licensed by A-M-T and OPP)
  • Pulsar Academie – opleiding voor bevrijdingsprofessioneels
    (at Pulsar© in The Netherlands)
Available languages

Currently I work in German and English. My Dutch is good enough for daily life but not yet for professional coaching.

Here is my story

My mission is to encourage and empower people to change and create their own future. I believe that every person has a unique talent. And if everyone would know their talent and use it in daily life than we all could enjoy happy and fulfilled lives.

As a logical consequence of my personal and professional development, I have founded Sevenbirds | Discover, learn and grow | in April 2014.


With Sevenbirds I want to offer a space and tools to:

  • discover yourself and your unique talent
  • learn and grow supported by 1:1 coaching and various coaching offers
  • find inspiration and empowerment to get into action


And before that

After finishing university, I worked as a consultant at PA Consulting Group, an international management consultancy. Due to my engagement in an interdisciplinary students’ initiative which designed and conducted assessment centers for fellow students, I focused on management diagnostics in the beginning, i.e. designing and conducting assessment and development centers as well as management audits. Later on, I optimized HR processes and HR strategies. But more and more, I moved into the area of change management. Mainly, I designed and facilitated large-scale and small-scale team events and workshops to deal with change challenges, initiate dialogue between the people concerned, and build momentum and energy for the change. I was based in Frankfurt am Main, Germany, but my clients were international and national companies from various industries.

In 2007, it was time for a change and I founded Change & Co., my first own business, to support managers and teams in making change happen. Besides that, I continued to conduct assessment centers especially to staff vacant leadership positions and I started to work as business coach with managers and specialists.

But over the years I somehow lost my drive and energy, lost the satisfaction when working in organizations, and even felt a bit bored of doing always the same stuff in the same way. I started to investigate the reasons for my frustration, did a lot of self-reflection searching for my passions, talents, strengths and needs, as well as read hundreds of books and blogs to get inspiration and ideas.

Finally, I realized it was time for a comprehensive change. In the meantime, I had moved from Germany to The Netherlands – a step which provided me with new possibilities and options, and a less complex rules for having a business compared to Germany.

In 2014, I dared to say goodbye to Change & Co. and supporting change management in organizations and started from scratch with Sevenbirds and Daylightly productions, my second business in photography.